My experience in-house and with agency partners has familiarized me with each stage of the video creation process: from ideation to conceptualization, storyboarding to production and editing.
The creative below include short-form videos used to: publicly promote annual events, showcase organizational impact, engage live audiences, support donor stewardship and grow statewide advocacy efforts.
Each video was produced using Adobe Premiere Pro or iMovie.
In 2021, ASK Childhood Cancer Foundation launched an statewide campaign called #gogoldva (now #glowgoldva). The campaign aimed to 1) raise awareness of childhood cancer and 2) inspire legislative action for dedicated funds to support children with cancer. I led the overall branding and design for the campaign deliverables, including a multi-page website, fliers, social media graphics and infographic video.
The campaign culminated 10+ published media stories and generated 54.7K social media engagements, with more than 500 homes and businesses taking the pledge of support. Thanks to this success, lawmakers were inspired to create dedicated state funding for children with cancer for the first time in Virginia’s history.
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